Dr. Anderson is the Royal H. Gibson Sr. Professor of Business Administration and former Head of the Department of Marketing at Drexel University. He earned his Ph.D. from the University of Florida, and his MBA. and BA degrees from Michigan State University. He is author or co-author of 18 textbooks. His research has been widely published in the major professional journals in his field. Dr. Anderson has been selected twice by Drexel’s LeBow College of Business students to receive the Faculty Appreciation Award, and he isa distinguished fellow in the Center for Teaching Excellence. He serves on the editorial boards of five academic journals and on the Faculty Advisory Board of the Fisher Institute for Professional Selling.