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Dr. Lyndon Simkin

Coventry University, UK

Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

Titles By The Author

Marketing Concepts & Strategies

Published: © 2019

ISBN: 9781473760271

Marketing Essentials

Published: © 2013

ISBN: 9781408073681

Marketing Planning

Published: © 2008

ISBN: 9781844807826